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Getting to know someone takes only a few minutes. Building strong professional relationships is a very different story.
In an age of quick calls and digital connections, business networking often stays on the surface: plenty of contacts, few real relationships.
And yet there is one setting that keeps working, and better than ever: the golf club. It is no coincidence that people say, “More deals are closed on the green than in the meeting room.” Golf and business together create the ideal conditions for effective, long-lasting networking.
A round of golf lasts hours. That changes everything.
In business networking, that means no rush, no rigid agenda, and real time to build relationships.
Conversations naturally unfold between shots. Topics move from light talk to deeper issues without forcing it.
In a golf club, something else happens too: hierarchies soften, roles remain, but they are less rigid; communication becomes more direct; people show up as they really are.
Watching how someone reacts to a mistake or handles pressure says more than any presentation ever could.
Organizing company events and tournaments at a golf club is not just about inviting people to play. An event truly works when it is designed to make professional relationships easier.
Here is what makes the difference:
Away from the usual meeting rooms, a setting like Monferrato also helps. The landscape and the more relaxed rhythm make business meetings more authentic and productive.
Anyone using golf for business networking knows this key dynamic well.
On the course, affinity is built. Nobody talks contracts at the third hole (that would be a mistake!) - you watch and you listen.
Then comes the so-called “19th hole”: the moment after the round. With the game behind you and a more relaxed atmosphere, conversation naturally moves toward more concrete topics.
That is when networking stops being theoretical and becomes a relationship.
For anyone looking to expand their professional network, there are a few strategic levers worth considering. For example, one often overlooked factor: who plays with whom.
Building groups with:
can multiply the value of the relationships formed during the event.
Business networking in golf does not deliver instant results, but it does create solid ones.
Relationships built on the course tend to be more stable because they are formed in a real, unforced setting. In industries where trust is central, such as consulting, finance, real estate and manufacturing, this has a direct impact.
Unlike formal networking, built around structured meetings and tight schedules, networking on the green becomes more informal, but also deeper.
That was the case for a consulting multinational that chose Monferrato for a two-day retreat. Instead of a classic conference, it alternated work sessions with a mixed-team tournament, involving consultants and clients.
The result: stronger relationships, more direct communication, and a three-year contract renewal in the following weeks.
Golf does not “work magic”, but it does create high-quality relationships. For real.
A golf club creates a balance that is hard to replicate elsewhere:
That is what turns a business meeting into a valuable professional relationship.
At golf clubs, relationships are not forced. They are built.
99 Buche can help you design a tailor-made experience: from the game format to hospitality, down to the details that turn a golf-and-business meeting into a real relationship.
